The curse of knowledge

We know our writing must be clear and reader focussed – but how do you know if what you wrote will make sense to your reader? After all, you know things that your reader doesn’t, and… Read More

SMARTER goals

When setting goals for your team, for one of your people, or even for yourself, you have almost certainly tested them to make sure they were SMART goals. It is accepted wisdom that goals must be… Read More