Most leadership studies are built on abstract ideas and vague descriptions about what a good leader looks like. The buzzwords aren’t helpful, so here is some more practical advice – you should write like a leader.

If you want to be a confident leader, then write that way. For example:

• Don’t use fancy words instead of simple words. Write ‘use instead of ‘utilise’. Both words mean the same thing. Using a fancy word doesn’t make something more important.
• Get rid of adverbs and adjectives. Confident writers don’t use generally, usually, carefully, normally etc without a good reason.

• Don’t bury your message. Say what you mean politely, but say it early and clearly.

You might not be a naturally confident leader, but you can write like one.